According to the 2019 Swiss Re Sigma report , Taiwan's insurance penetration (premium/GDP) reached 20.88% (including life insurance and non-life insurance), and the contribution of insurance premiums paid by Taiwanese to domestic GDP is the highest in the world. The latest statistics from the Insurance Business Development Center of a consortium also pointed out that last year, the insurance coverage rate of Taiwanese people has officially exceeded the 250% mark in terms of life insurance and annuity insurance alone, and the total assets of the insurance industry have reached as much as 29 trillion.
In order to understand the general situation of Taiwan's insurance market and consumer habits, Chuangshi Market Research Consultants analyzed consumers' insurance purchasing channels and considerations through the latest "Taiwan Insurance Shadow Making Market and Consumer Survey Report", and analyzed the insurance brands' hearts and minds. Rate ranking, a glimpse into the key factors that influence consumers' choice of insurance companies.
In addition, through the above survey, we also predict the future development trend of insurance e-commerce, and analyze the possibility that the insurance rate of Taiwanese will push to a peak again. Purchasing channels: insurance salesmen are still the largest, and insurance e-commerce has development potential More about this source textSource text required for additional translation information Send feedback Side panels